Free guide · Series

One video asks for a view. A series asks for a follow.

When people know a Part 2 is coming, they follow so they don't miss it. Here's how to split a topic, end each part on an open question and keep people coming back.

Time10 minutes

You needOne topic you know well

You getA 3 to 5 part series plan

Part 1

Part 1: The quote I sent

Follow for part 2

Part 2

Part 2: What they said back

Follow for part 3

Part 3

Part 3: What I'd do now

+ FollowPeople follow so they don't miss the next part.

Why this mattersPeople follow when they expect more. A series tells them more is coming.

A single video answers a question, and people move on. A series leaves one question open on purpose. "Part 2 is next" is a reason to tap follow today. And anyone who finds Part 2 first has a reason to go to your profile and look for Part 1.

It also fixes "what do I post this week?" The next video is already decided. You just have to film it.

The rest of this guide is free

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Do it nowThe 10-minute version

Pick a topic that's too big for one video

Good series topics have steps, a story, or a goal you're working toward:

A process: "How I price a job, step by step."
A story: "The customer who almost sued me."
A challenge: "Getting 10 new customers in 30 days."
One per type: "What I'd fix in your kitchen, room by room."

Bad series topics: a single tip, or anything you can say in 20 seconds. Don't stretch a small idea.

Each part still has to work alone. Someone who only ever sees Part 3 should get something from it.

Split it and end every part on an open question

Give each part one idea. Then end on the next question, not the answer:

"But that wasn't the expensive mistake. That's Part 2."
"Next I'll show you the message I sent her, and what she said back."

Never fake it. The next part has to pay off what you teased, or people stop trusting your endings. Paste this in to plan the whole series:

Copy this into ChatGPT or Claude

Turn this topic into a short video series: [YOUR TOPIC]
My business: [WHAT YOU DO]. My viewers: [WHO WATCHES YOU].

1. Tell me if this works best as 3, 4 or 5 parts, and why.
2. Give the series a short name I can use on every part.
3. For each part, write:
- The on-screen text, starting with "Part 1:" and so on
- The hook (the first line I say, under 15 words)
- The one idea of this part, in 2 sentences
- The last line: an open question that makes them want the next part. The next part must really answer it.
4. Make each part make sense on its own, for someone who only sees that one.

Write like a real person talks. No hype words. Don't make up facts or numbers.

Name it and label every part the same way

Use the same series name and part number in the on-screen text and the first line of every caption: "Pricing my first job, Part 2." Use the same cover style so the parts look like a set on your grid.

From Part 2 on, tell new people where to start: "Part 1 is pinned on my page."

Pin Part 1 and post the parts close together

Pin Part 1 to the top of your profile while the series is running, so new visitors start at the start. You don't need any special feature. The name, the part number and the pin do the job.

Post the next part within 1 to 3 days, while people still remember. When the series ends and it did well, start Season 2.

Film every part in one sitting before you post Part 1. Then you never break your promise of a Part 2.

Cheat sheet4 kinds of series that work

Step by step

One step per part. Great for how-to topics.

"Building my price list, Part 1: what I charge for"

Progress updates

Follow a goal as it happens. People come back to see how it ends.

"Day 1 of trying to fill my calendar for March"

Lessons

One lesson per part from your real work.

"Things I learned running a bakery, #4"

One per type

Same format, a new example each time.

"What I'd fix in your home, Part 3: the bathroom"

See the differenceEndings that ask for a follow

Weak"Thanks for watching, follow for more!"

Strong"The fix took 10 minutes. I'll show you exactly what I did in Part 2."

Weak"That's Part 1."

Strong"She said yes. Then she asked one question that almost killed the deal. Part 3."

Our AI content team does this step for clients: scripts in your voice. See how

Done listCheck these off

Picked a topic too big for one videoSplit it into parts with the promptFilmed all the parts in one sittingPosted Part 1 with the series name and pinned itScheduled Part 2 within 3 days

What this guide can't doPlanning one series is fun. Keeping a new one going every few weeks is the job.

A series only works if Part 2 shows up when you said it would. Writing, filming and posting on schedule every week, on top of your real work, is where most series die after Part 1.

Liked this? It's one of the jobs our AI content team does for clients.

Next guide: The Green Screen Reaction Format Have it done for you

P.S. If you'd rather film and approve while we do the rest, the application takes about 2 minutes.