Every question in your comments and DMs is a video idea. This guide shows you how to collect them, sort them and turn them into 10 hooks in one sitting.
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When you guess, you make videos you think are interesting. When you use their questions, you make videos people already said they want. Their exact words also make better hooks than anything you'd write, because the next person thinks in those same words.
And when one person asks, lots more were wondering and didn't type it. The gold is rarely the top comment. "This is fire 🔥" is nice. The longer comment with a question or a doubt in it is the one to keep.
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Go through the comments on your last 10 posts and your DMs from the last 2 weeks. Add customer texts, emails and anything people ask you on the phone.
Copy only the ones that have a question, a doubt or a problem in them. Skip emoji-only comments and "great video." Keep their exact words, typos and all. That's the point.
Comments fall into 3 piles (see the cheat sheet below): questions, doubts that stop people from buying, and problems they're living with. Each pile makes a different kind of video. Let AI do the sorting:
Below are real comments and DMs from my audience. I run [YOUR BUSINESS] and my buyers are [WHO YOUR CUSTOMERS ARE]. 1. Group them into themes. For each theme, tell me how many comments fit it and quote the best 2 in their exact words. 2. Label each theme as one of these: a question, a doubt that stops people from buying, or a problem they have. 3. Write 10 video hooks from the strongest themes. Use their words where you can. Each hook under 15 words. Mix styles: answer the question, call out the doubt, or say their problem back to them. 4. Under each hook, add one line on what I should say in the video. 5. Mark the 3 hooks most likely to bring in buyers, not just views. Write like a real person talks. No hype words. Don't make up facts about my business. Comments and DMs: [PASTE 20 OR MORE COMMENTS HERE]
On both Instagram and TikTok you can reply to a comment with a video, and the comment shows on screen as a sticker. That sticker is your hook: viewers see a real person asked this.
When the video is up, reply to their comment or DM them: "You asked about this, so I made you a video." They feel heard, and people who feel heard tend to share and start talking to you.
Every new video brings new comments. That's next week's list. Done right, you never run out.
Things they want to know. Film a straight answer.
Reasons they don't buy yet. Answer before they ask.
What they're living with. Say it back to them as the hook.
Nice to get, no video in them.
Our AI content team does this step for clients: research. See how
This only works if someone keeps reading every comment and DM, sorting them and turning them into the next video. Most owners do it once, then the inbox piles up again.
Liked this? It's one of the jobs our AI content team does for clients.
P.S. If you'd rather film and approve while we do the rest, the application takes about 2 minutes.
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